About Us

Diamond Affair was founded in 2011 by myself and my partner, Sarah. What started as a small, home-based venture with a modest budget and a handful of items sold on eBay within the UK, soon blossomed into something much more. While working full-time elsewhere, we envisioned a business that could grow beyond the confines of an online marketplace.

Driven by our passion, we transitioned to building our own dedicated online boutique and the success was beyond what we could have imagined. This rapid growth led us to take the leap and focus entirely on Diamond Affair, leaving our full-time jobs to devote ourselves to our dream.

Today, in 2025, we may still be a small, independent company but our reach and vision are anything but small. Operating from our office and warehouse in rural Bishops Castle, Shropshire, we now ship orders worldwide every day. We provide our customers with a curated selection of high-quality gifts and homeware. We’re constantly expanding our product range and introducing new, exciting items.

We’re always eager to hear from you. If you have any product ideas or inspiration, don’t hesitate to reach out—we love discovering from you!